Google makes 190x the revenue of facebook per pageview

Google

  • April-June 2009 Revenue: $5.5 billion
  • 97% of above revenues are from advertising
  • April-June Revenue from Google Properties: $3.6 billion
  • Total US revenue April-June Revenue from Google Properties: $2.6 billion
  • Number of searches performed by Americans on Google Apr-June: 27.5 billion (approx) (source comscore)
  • Revenue per search: 9.5 cents
  • Revenue per 1000 searches: $95
Sources

Ask

  • IAC total April-June Revenue: $340 million
  • Revenue from Media and Ads (Ask.com, Citysearch, Dictionary.com etc): $168 million
  • 84% of this is from US: $141
  • 72% of this is proprietary properties => $101 million
  • Bulk of this can be assumed to come from Ask.com (lets say $90 million)
  • Number of searches performed by Americans on Google Apr-June: 1.5 billion (approx) (source comscore)
  • Revenue per search: 6 cents
  • Revenue per 1000 searches: $60
Sources

Facebook

  • Dec 2008: 80 billion pageviews
  • Registered users: 222 million
  • Page views per user: 360 pageviews per user per month (or 12 pageviews per day avg)
  • June 2009: 340 million unique visitors (77 million from US)
  • May 2009: 87 billion page views (20 billion from US)
  • Expected to generate over $500 million in revenue in 2009
  • Rough total pageviews in 2009 => 1000 billion
  • Rough Revenue per 1000 pageviews: 50 cents
  • Breakup of their $550 million revenue – 125 – brand ads, 150 – deal with Msft, 75 – virtual goods, 200 – self service ads
Sources

Baidu

  • April-June 2009 revenue: $160 million
  • Revenue per advertising customer: $791
  • July 2008 Searches: 7.4 billion
  • July 2008 quarter extrapolated: 22.2 billion searches
  • Revenue in quarter of July 2008: $135.4 million
  • Revenue per search: 0.6 cents
  • Revenue per 1000 searches: $6
Sources

Linkedin

  • Projected revenues in 2008: $100 million
  • Revenue from Advertising: 25%
  • Funding so far: $103 million
  • Unique users as of 2009: 45 million
  • March 2008 monthly visitors: 11 million
  • March 2008 monthly pageviews: 115 million
  • March 2008 avg minutes per visitor: 7.8 min
Sources

Ebay, Skype and Paypal

  • April-June 2009 Revenue: $2 billion
  • Marketplaces revenue (ebay.com, shopping.com etc): $1 billion (transaction) + $200 million (advertising)
  • Marketplace Gross volume: $13.4 billion (ebay made around 10% of this in its revenues which is impressive)
  • Payments revenue (paypal.com, bill-me-later): $630 million (transaction) + $39 million (advertising)
  • International component of Payments revenue: $286.2 million (45%)
  • Payments Total volume: $16.7 billion (ebay made around 3.9% here – which is surprising considering their paypal rates are much lower)
  • Communications revenue (skype): $155 million (transaction) + $14 million (advertising)
  • International component of Communications revenue: $128.5 million (83%)
  • Skype registered users – 480 million
  • Skypeout minutes – 2.9 billion
  • Per user revenue – 32 cents per registered user per quarter
  • Per user minutes – 6 minutes per user per quarter
  • US revenue: $959 million
  • International revenue: $1.1 billion
  • Skype Q3 2007: 10 million concurrent online users at peak. 4 million at trough.
Sources

Apple

  • Apr-June 2009 sales: $8.3 billion
  • Geo distribution – America – 3.8, Europe – 2, others – remaining
  • Product distribution – Mac – 3.3, ipod – 1.5, other music products – 1, iphone and related services – 1.6
  • Units of product sold – Desktops – 0.8m, Portables – 1.7m, ipod – 10.2m, iphone – 5.2m
Sources

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